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This week, I've been reading the Tao Te Ching for morning inspiration, and chapter 11 really stood out to me in relation to the Apple Watch:

We join spokes together in a wheel, but it is the center hole that makes the wagon move.

We shape clay into a pot, but it is the emptiness inside that holds whatever we want.

We hammer wood for a house, but it is the inner space that makes it livable.

We work with being, but non-being is what we use.

The Apple Watch is about us NOT using it. The good apps are ones that collect data in the background, freeing us from spending the time on entering information manually (looking at you Activity App!). They are the ones that notify us only when something is urgent in a particular context, freeing us from constantly checking our phones and allowing us to be present in the world around us (thanks Maps!).

When designing your Watch App, think about the value it provides when NOT used.

NatashaTheRobot