Swift ThoughtsSwift Thoughts

Happy #springforward!!!!!!! Only a few more hours left before time really changes....

Meanwhile, I wanted to share something else that got me extra excited this week - Pay. So I've used Pay in physical stores a few times, but honestly it takes me almost the same effort as pulling out my credit card.

I still have to pull something out of my pocket, and right now, because I'm so conditioned to use my credit card, that's what I automatically reach for. I've found I have to make a conscious choice to use Pay. Usually I see the logo for it at the register, get excited, put away my credit card that I already have out, and use my phone instead. Maybe that'll change once Pay comes to the WATCH or in the exciting future when I don't have to carry my wallet with me everywhere.

But now onto the exciting part. I've used several newer apps this week where Pay was an option, and the experience was truly magical. I downloaded the app and was able to make a purchase without having to pull out my credit card and try to input all the information about it on the go. The experience of having my credit card information already there and ready to go in an app I just downloaded when I needed it most has been truly magical. That to me is where all the value of Pay shines brightly.

So if you're a developer making an app that includes a purchasing option, I really hope you take advantage of integrating the Pay SDK - a little easy magic your customers will be very grateful for.


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